Seg makes MailChimp work for e-commerce

Seg works with your existing MailChimp account and levels it up by collecting and analysing your customer's behaviours and preferences, making it easy for you to target your marketing emails in MailChimp way better, making more revenue for you and keeping your customers happy.


  • Understand your customer's buying preferences individually and use that to target campaigns to their preferences seamlessly.
  • Unlock the full power of marketing automation We integrate with Zapier, meaning you can fire off unlimited marketing/automation workflows using the power of over 500 different apps online.
  • 100% correct, not fictional revenue/campaign stats We have a unique and totally accurate model for working out how much revenue a campaign brought your business. The 30-day click-to-buy model in MailChimp/Google Analytics is out of date and wrong, so we replaced it.
  • We track your customers everywhere. On your website and how they engage with your marketing, automatically and in real-time.
  • And so much more...

All backed up by our friendly e-commerce experts you can speak to. Each expert has taken an e-commerce business from start-up to multi-million turnover and knows how to get growth.

1-click connect to the software you already use


500 more!

Straight forward to segment & personalise your emails

Once you've connected your MailChimp account to Seg you'll be able to:

  • Target your emails based on order / web browsing history easily & lots more
  • Email automatic customer segments which have all been proven to deliver to results
  • Explore your customer database with our easy to use segment builder
About our Segmentation capability

Segment and personalise a MailChimp email in 30 seconds

Stress-free marketing automation

Seg is the brain behind your e-commerce data and we use workflows to tell all the software you currently use, what to do.

Whether you want to email your customer service team when your best customers lapse or you want to send a basket recovery email, we have it covered.

  • Workflows guaranteed to increase sales
  • Build workflows unique to you. Whatever you can think of, Seg can probably do.
  • Automation beyond email. Contact customers and track campaigns using other communication mediums easily.

All with experts on hand to make sure you get the support & results you want.

Awesomely powered by Zapier.

About our Automation capability

Create a basket recovery email workflow in 2 minutes flat

Talk to your customers in new ways

Generate new ways to make revenue from your customers with the customer knowledge Seg generates and the connections to other online software Seg provides

Discover our connections

We've been using Seg for two years now and it's totally transformed how we market to our customers in ways we could not even think of before.

We now acquire and retain 37% more customers every week, which has had a real impact on the growth of our business as you'd imagine!

Melanie De Nervaux - Bath & Unwind

As trusted by over 150 other online businesses including: